Smartwool Launches UK Ecommerce Website

Press Release / 07.11.2019
/ © Mowrey

­Smartwool, a global Merino wool active apparel brand, launched its UK ecommerce site the end of October 2019. The launch of the UK Smartwool website will provide a centralised location where consumers can learn more about Smartwool and interact with the brand online.

The site widens the brand's offering to its supporters, with available to buy products ranging from base layers to shirts to underwear and socks. Additional information about Smartwool, such as the benefits of Merino wool, how to care for products, the sustainability aspects of the brand, and the various organisations Smartwool works with to keep outside spaces pristine and accessible to all will be available from the site.

"We are very pleased to announce the launch of this site, and believe it will be an excellent resource for consumers to learn more about the Smartwool brand," said Genevieve Peterson, Smartwool EMEA Brand and Sales Director. "The ecommerce site will complement the offering of our brick-and-mortar retail partners, as well, because their continued presence and success with the Smartwool Brand is very important to us." is now live.

About Smartwool
Based in Steamboat Springs, Colorado, Smartwool is a 24-year-old apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Instagram, on Facebook and Twitter

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