Submit Your Action and Adventure Shots Now for the Red Bull Illume 2021
Press Release / 02.03.2021
Red Bull Illume Image Quest is back for even more of the world’s greatest adventure and action sports imagery. We’re ready to shine a light on all of your hard work and creativity in capturing the passion, lifestyle, and culture within the sports scene. The contest returns for its sixth edition after a record-breaking 2019 one with 59,551 entries. The Image Quest is here again and has 10 categories for you to enter on redbullillume.com and on Instagram from March 1 to July 31, 2021. We can guarantee that this edition is going to be full of breath-taking imagery and fresh perspectives.
There are 10 categories to choose from, each with its own set of criteria, so it’s always important which category you choose for your imagery. There are some familiar favorites returning for the 2021 edition, such as:
• Masterpiece by SanDisk: Images that illuminate your artistic skill, your personal best, your unique style, give us your best shot!
• Emerging: A fresh approach offers new angles. The up-and-coming category is for rising talents to compete on similar footing – submissions accepted only from photographers 25 years old or less.
• Energy by Red Bull Photography: Show us images that demonstrate the force that powers an action and show the energy, speed and strength required for an athlete to perform.
• Creative: Images that have been enhanced digitally or in the darkroom through alterations made in the production or digital editing process. This is an open category, so anything goes!
• Innovation by EyeEm: Images that reveal a unique angle, a visual idea, a different format, light and flash effects... something never seen before!
• Playground: Images that showcase the landscapes, locations, platforms, and environments in which athletes play.
• Lifestyle by COOPH: The category for images that visually capture the creativity of the lifestyle, music and culture that surrounds adventure and action sports, or represents what happens before, between, and after the action .
• RAW by Leica: This category is for shots that are straight out of the camera showcasing the real image. Composition, exposure, lighting done in front of the lens and in the scene, not behind a screen. That’s the RAW by Leica category – un-cropped, un-touched, no filter.
Red Bull Illume is constantly evolving, which is why we’ve included a few updates to a popular category, as well as introducing a completely new one for those who have so much more to share:
• Best of Instagram by Lenovo is ready for 2021 with some exciting new developments; because this time, you can submit both still and moving images up to 60 seconds presenting your most gram-worthy moments of show-stopping adventure and action sports while using your public Instagram Feed by tagging @redbullillume and #rbi21submission.
• Photo Story: This brand new category is for photos presented in a slideshow from 30 seconds up to 3 minutes, giving creators the opportunity to show us a story that simply can’t be told in a single image.
There’s a category for every kind of adventure and action sports imagery creator and a bunch of reasons to take a shot at it and enter your work. The Category Winners and Overall Winner will receive their beautiful trophies and incredible prize packages from our partners!
Some of the prizes include the latest products from global computing leader Lenovo, to empower even more creative self-expression; storage solutions from SanDisk to ensure you never lose a shot; as well as high-quality cameras from Leica and stylish photography apparel and accessories from COOPH.
You can find out all about the competition and the submission process on redbullillume.com or for the Instagram competition tag with @redbullillume and #rbi21submission