ARK Sports Becomes New Partner of ÖTILLÖ
Press Release / 16.01.2019
Swedish Swimrun brand ARK Sports and the ÖTILLÖ Swimrun World Series have entered into a multi-year International Sponsorship agreement. ARK will be the exclusive partner for wetsuits and other swimming related gear such as paddles and pull buoys.
The sport of Swimrun has evolved to the point where most wetsuit brands now offer wetsuits adapted for Swimrun as part of their product range. ARK Sports are the first brand that was founded to focus entirely on the development of Swimrun-specific products. Two years ago, they introduced the ORNÔ wetsuit which became known as “the fastest wetsuit in the world” since the winners of the ÖTILLÖ Swimrun World Championship in 2017 and 2018, in both the mens’ and womens’ category, wore the suit.
In 2019, ARK Sports will offer a complete range of innovative Swimrun products and accessories before the start of the 2019 season in the beginning of April.
“The ÖTILLÖ Swimrun World Series is the premium brand in the new and fast-growing sport of Swimrun and this partnership will take our brand to the next level.” - Christofer Sundberg, CEO ARK Sports
“We are very excited about this new partnership. Working with some of Swimrun’s best athletes, ARK Sports are dedicated to making the fastest and most innovative Swimrun wetsuits in the world. Their team will bring a new level of creativity to the sport of Swimrun.” - Michael Lemmel, Race Director ÖTILLÖ Swimrun World Series
ABOUT ARK SPORTS
ARK Sports acquires, develops and produces endurance sports products for the global market. Founded in early 2017 by Christofer Sundberg, Dennis Blomberg and Daniel Sand, the company has a growing portfolio of products for swimrun and endurance sports including: ORNÖ™, KEEL™ and KORP™.
Products are developed in a close cooperation with the community. ARK Sports distributes its products directly to consumer through digital sales as well as through international distribution and retail partners.
Through its in-house business development, merchandizing, advertising and PR team, ARK Sports manages to drive greater consumer awareness and equity. ARK Sports is a privately held cooperation registered in Sweden.
The ÖTILLÖ Swimrun World Series is an international series of Swimrun events, comprising of events in Croatia, Sweden, Germany, Switzerland, the UK and France. The Series has an ambition to grow with one destination yearly.
These events all lead up to the the renowned ÖTILLÖ Swimrun World Championship, held annually in September, where some of the best endurance athletes in the world Swimrun across 24 islands in the Swedish archipelago. Covering a total distance of 75 km, 10 km swimming and 65 km trail running.
The ÖTILLÖ Swimrun World Championship is considered one of the toughest endurance events in the world.