Smartwool Commits to Donation of Profits to Coronavirus Relief Fund

Press Release / 03.04.2020

Smartwool Commits to Donation of Profits to Coronavirus Relief Fund through GlobalGiving in April.

Smartwool, part of the VF Family of Brands have joined the Global VF Foundation's matching challenge -  partnering with the GlobalGiving Coronavirus Relief Fund to help fight COVID-19 and assist with relief efforts around the world.
 
To make their donation as impactful and helpful as possible, they need your help. With every purchase made through the Smartwool Europe website in April, 10% will go straight to the Coronavirus Relief Fund, led by GlobalGiving.
 
In addition to this, the VF Foundation will double the amount raised through your purchases (up to $500,000). For every €1 donated by Smartwool Europe, €2 will be donated by the VF Foundation.
 
Please visit https://www.globalgiving.org/vfc/ for more information.

Stay Home : Stay Active : Play Your Part

Whether you're embarking on a home fitness regime, planning your next outdoor adventure or taking this opportunity to relax on the sofa, you could also use this time to help a vital cause with a Smartwool purchase.

We want to preserve the Smartwool outdoor community and help those in need during this challenging time. Your opportunity to spend time outside may be limited right now, but let's work together to strive for a brighter, healthier and more active future for all.

To browse the latest collection from Smartwool visit https://www.smartwool.co.uk/uk/smartwool-charity-program

About Coronavirus Relief Fund
Donations to this fund will help stop the virus's spread and give communities on the front lines of the crisis the resources they need to act quickly and protect the most vulnerable. As the situation evolves, the fund will transition to support longer-term recovery and education efforts run by local, vetted organizations in affected regions. We will work with our partners on the ground to allocate funds where they're most needed.
 
To find out more about the GlobalGiving Coronavirus Relief Fund visit https://www.globalgiving.org/projects/coronavirus-relief-fund/